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March 09, 2005
The Dangers of Polls
Demonstrating why I get annoyed when he resorts to cheap shortcuts, Kevin also notes an interesting poll that suggests that Americans would cut defense heavily while increasing spending on education and deficit reduction if they controlled goverment spending. Such a poll is probably maddening to many liberals who wonder how it is they can lose when they're calling for just those things, but Kevin rightly notes that the poll simply can't be accurate: if John Kerry had called for a $100 billion cut in defense spending, he would have been clobbered in November and people would be talking about the Bush landslide.
I don't know why it is that people tell pollsters one thing and vote another way, but it is clear that they do. Polls that ask whether or not people voted in the last election, for example, consistently come up with more voters than the actual tally of votes. Presumably many people tell pollsters what they think they should say, rather than what they honestly believe. But the end result is that polls can do as much harm as good, because they often reflect reality as well as a funhouse mirror.
A case in point is the very one Kevin makes: Democrats point to polls like this as proof that people really do want liberal policies, and so the Democrats don't need to change. (I'm reminded of Principal Skinner's reaction to his inability to locate Bart Simpson when he skips school: "Why, there are no children here at the 4H club, either! Am I so out of touch? No, it's the children who are wrong.") Which dovetails neatly with my own recent arguments regarding the Democrats and national security. There are polls that suggest that the Democrats are on the more popular side of numerous issues, yet they can't seem to break the magic 50% barrier (quick, name the last Democrat to win 50% of the national vote. Yes, that's right, it was Jimmy Carter with a whopping 50.08%.) Now the Democrats can continue down Principal Skinner's road and insist that the voters are wrong; from the perspective of principle, there's nothing wrong with that. I often think the voters are wrong, because their decisions conflict with my own. But that path also leads to continued defeat at the polls.
The science of polling is a fascinating one. But like any other science, it is only as good as its results. Due perhaps to deception on the part of the polled or perhaps because more and more people simply don't respond to pollsters or perhaps for some combination of reasons the polls simply don't provide all that accurate a reflection of the country. The only polls that count are the ones also known as elections, and their results have not trended in the Democrats' favor. It appears that the Democrats are unlikely to improve their standing in the polls that count as long as they're relying on public opinion polls that bolster their core beliefs.
Posted at March 9, 2005 09:40 AM

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I still have a hard time believing that the statistical controls (which I know nothing about, other than they should exist) can accurately compensate for people trying to game the polls.
Lots of people, make up ridiculous lies when filling out registration information online. When I was in high school I answered a drug usage survey saying that I used heroin and cocaine three times a week when I did nothing of the sort.
Also, there is the issue of WHO takes the time to answer phone polls. I did it once, just because, found it annoying and decided to never do it again. I have a friend who likes participaing in them, but he's confined to a group home all day, so likes having somebody talk to him about politics on the phone. I really wonder if the polls oversample hard partisans and people who are just looking to kill time.
Posted by: Herman at March 9, 2005 11:43 AM
Based upon my experience as a survey subject I'd say that the primary flaw with polls is structural. More often than not, my response would cause consternation - none of the pre-programmed multiple-choice options apply.
"Would you consider yourself a - Democrat; b - independent; or c - Republican?"
"I'm a neo-Libertarian..."
But the pre-programming is absolutely necessary if one is trying to expediently process data into usable results. On top of that is whatever bias the polltaker has tied with their level of aggravation while fishing for usable answers. Then comes the compilers who must pigeon-hole nuanced responses into acceptable categories...
"Do you watch Fox News Channel?"
"Yes" is the response listed, yet "...along with PBS, CNN, CNBC, Bloomberg, BBC..." is not adequately noted.
"...yes, Saddam did support terrorists (rather, he supported the families of Palestinian suicide bombers)"
"yes Saddam had ties with Al Qaeda (rather, people within his government had contact with and tacitly approved of Al Qaeda agents)"
"yes Saddam had WMD's (rather, he did have proscribed weapon and proscribed weapon research and development systems)"
Now I know that Saddam didn't have anything do with the events of 9/11, aside from his bystanding approval. Yet when the agenda driven news producers along with their duplicitous talking heads get their hands on the results, suddenly I am one of those ignorant FNC viewers who believes that WMD packing Saddam was directly responsible for the terrorist attacks of Sept. 11.
Posted by: bains at March 9, 2005 05:46 PM
I've read a couple of books by Harvey MacKay and one of the ideas that stuck with me was "People won't care how much you know about them if they know they can trust you." One of the basic problems with polls/marketing surveys is that a lot of the folk questioned just flat don't trust the questioners and thus don't respond truthfully when they respond at all.
Posted by: JSAlison at March 10, 2005 01:30 PM
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